PEST Analysis

PEST analysis is the acronym for "Political, Economic, Social, and Technological analysis" and illustrates a framework of macro-environmental aspects used in environmental sensing. Economic surroundings affect how easy or how difficult it is to be successful and profitable at a certain time because they influence both capital availability and cost, and demand.

http://competitive-intelligence.mirum.net/analysis-a-crucial-step/pest-analysis.html

Management